Affiliation:
1. Amity University, Dubai, UAE
Abstract
This chapter aims to explore the potential of generative (AI) in improving aspects of tourism experiences. Areas focused on include personalized recommendation systems, content generation for marketing purposes, virtual tour guides, and adaptive travel planning within the tourism industry. It focuses on customization approaches, incorporation of AR and VR technologies, and creation of real-time decision support systems. Moreover, its objective is to understand the ethical utilization of AI in the tourism industry, concerns regarding data privacy, and the incorporation of AI into current tourism infrastructure. It helps to delineate forthcoming research paths and emerging patterns, highlighting the possible influence of AI on the tourism sector and its future. Furthermore, it seeks to elucidate the socio-economic impacts of using AI in the tourist industry, examining its capacity to transform employment patterns, visitor characteristics, and methods for developing destinations. Finally, it promotes interdisciplinary discussion in influencing the future of tourism.
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