Elevating Business Experiences

Abstract

The COVID-19 pandemic is altering the ways in which we connect with one another, communicate with one another, and work together. The economic crisis brought about a fast transformation in both the “what” and the “how” of businesses. There has been a shift in recent years towards conducting business online. This shift includes selling things, generating leads, and establishing connections with clients. The emergence of the chatbot as a trend is one that is contributing to the reduction of the social distance that exists between customers and businesses. A chatbot is a software programme that is created for conversations that are meant to sound human. This study seeks to determine the extent to which many businesses have implemented the tool into their communication strategy. Additionally, the chapter attempts to put forward an understanding of chatbots marketing and the usage of chatbots in the process of online purchasing. In addition to this, the chapter makes an effort to discuss at length the design in such a manner that it will operate at its highest possible level in terms of user acquisition.