Affiliation:
1. Amity University Noida, India & Chandigarh University, India
2. Amity University, Noida, India
3. Panjab University, Chandigarh, India
Abstract
The travel and tourism industry has a significant impact on influencing the worldwide economy and fostering cross-border relationships. This diversified industry includes transportation, hospitality, leisure activities, and tourism-related services, which involve the movement of people for a variety of purposes, such as business, leisure, education, cultural exchange, and so on. Bleisure tourism is a new buzzword that reflects that business trips usually include opportunities for leisure. Bleisure travel is thus an amalgamation of the two worlds—“business” and “leisure”—and is an emerging concept in which travellers combine business visits with leisure activities. This chapter attempts to provide an overview of the relevant literature available in the topic of bleisure tourism, bleisure travellers, and emphasizing on the trends that indicates a desire for a better work-life balance, as well as a recognition that travel can be both productive and enjoyable. This chapter also looks at the expansion of the bleisure tourism from business perspective, as well as its future consequences.