Affiliation:
1. Amity University, Noida, India
Abstract
Bleisure tourism in India is experiencing a notable upswing, driven by various factors contributing to its improvement. The country's growing prominence as a global business hub, rich cultural heritage, and diverse leisure offerings make it an attractive destination for travelers seeking a blend of work and leisure experiences. The major cities in India got renowned for their business infrastructure, are also home to vibrant cultural attractions, historical landmarks, and natural wonders, enticing business travelers to extend their stays for leisure purposes. Moreover, advancements in transportation, digital connectivity, and accommodation options cater to the needs of Bleisure travelers, facilitating seamless transitions between work and leisure activities. In this chapter with increasing recognition of the benefits of blending business with leisure, the challenges will also be observed. These challenges, hurdles, and issues inviting the delay in this direction would be discussed while focusing on the solution approach, especially emerging Indian cities in this context.