On Consumer Protection in the Digital Age and the Intersection Between EU Competition Law and Data Privacy Law

Abstract

The intersection of competition law and data privacy presents a significant challenge in the current legal framework. The connection between data privacy law and competition law lacks clarity and definition, requiring further exploration. The immense scale of data collection poses challenges and gives companies a market advantage, sometimes at the expense of individuals' control over their personal data. The shift from price-focused to data-focused markets complicates the integration of privacy concerns within competition law. This chapter aims to enrich discussions on the intersection of competition law and data protection, highlighting the potential for a mutually beneficial connection between these frameworks. It examines the relationship between competition law and sustainable development goals, with a focus on digital and green market development. This chapter contributes to the understanding of consumer protection in the digital age and the need for a comprehensive approach to address the challenges posed by the data-driven economy.