Data-Driven Insights

Abstract

This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an overview of precision marketing and its evolution towards personalization, the chapter examines the types and methods of collecting genetic data for marketing purposes. It highlights the immense potential for personalized product recommendations, targeted advertising, and enhanced customer experiences. However, the exploration does not shy away from addressing the ethical considerations and challenges associated with privacy, consent, and the potential societal impact of genetic data usage. Best practices for responsible data management and compliance with evolving regulatory frameworks are discussed, ensuring a balanced approach between personalization and ethical considerations. The chapter concludes by peering into the future, exploring emerging technologies and anticipated trends that will further shape the landscape of precision marketing with genetic insights.