Applying the Triple Bottom Line for Corporate Sustainability Toward Zero Environmental, Social, and Economic Footprints in Corporate Practice

Abstract

The mystification of the term sustainability with society's desiderata, desegregate sustainability into three types: social, economic, and environmental. The triple bottom line needs to be integrated into every stratum of the business for corporate responsibility. The optimal performance ensures sustainability and brings together strategies that relate to the environment and society. This chapter serves as a road map to bring about a zero triple bottom line, thus ensuring a sustainable business ecosystem. A sustainability strategy aligns business sustainability goals with environmental and social stewardship goals. Corporations need to create a synergistic relationship with key stakeholders and the global communities regarding the biosphere. A call of duty requires that corporations/firms need go beyond product stewardship into beneficial relationships relating to the communities and the Earth. Ample opportunities and significant challenges abound for organizations globally.