Digital Entrepreneurship and Its Transformative Impacts on Business and Society

Author:

Bansal Divya1ORCID,Bhattacharya Naboshree2,Shandilya Priyanka1ORCID

Affiliation:

1. Amity University, Noida, India

2. Amity University, Jharkhand, India

Abstract

Digital entrepreneurship and the entities driving it exert a significant global influence; they hold the potential to revolutionize the corporate landscape and reshape our modes of communication. Employing digitalization and artificial intelligence, these enterprises strive to elevate decision-making quality and enhance both their business and customer processes. The primary objective of this chapter is to offer insights into the ongoing evolution of digital entrepreneurship and delve into the concept of transformative redefinition, exploring the future trajectory of digital entrepreneurship. Additionally, it explores the creation of digital platforms for commercializing businesses and elucidates how these advancements present fresh prospects in the era of digitization. The chapter also delves into a broad spectrum of digital factors reshaping business operations, encompassing digital transformation and the significance of creativity in the realm of digital entrepreneurship.

Publisher

IGI Global

Reference41 articles.

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2. Austin, R. (2016). Unleashing creativity with digital technology. https://sloanreview.mit.edu/ article/unleashing-creativity-with-digital-technology/

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