Affiliation:
1. Westcliff University, USA
Abstract
This book chapter examines how the Metaverse is reshaping the fashion industry, from its impact on digital avatars and NFT wearables to virtual shopping experiences and sustainable practices. It explores the opportunities and challenges of Metaverse-enabled entrepreneurship and emphasizes the importance of privacy, diversity, and inclusivity in this evolving digital landscape. As luxury brands and entrepreneurs venture into the Metaverse, they navigate a complex terrain where fashion, technology, and sustainability intersect, offering novel possibilities and raising important ethical and environmental questions. This chapter provides a comprehensive overview of the Metaverse's influence on fashion, highlighting its transformative potential and the need for responsible and forward-thinking strategies.