Affiliation:
1. The University of Wollongong, Australia
Abstract
This chapter offers an exploration of ethnography, a key methodological approach in contemporary social research. Beginning with its origins and principles, the chapter outlines the ethnographic research process, including data collection and analysis methods. Practical examples from applied linguistics and L2 education illustrate its application. The chapter delves into the nuanced aspects of ethnography, enhancing understanding of its investigative potential. It also discusses the relationship between ethnography and theories, along with ethical considerations in research. Overall, the chapter provides a comprehensive overview and practical insights for engaging with ethnographic research in academic domains.
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