Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage-Reference-Cited by-同舟云学术

Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage

Published:2022-08-26 Issue:1 Volume:13 Page:1-21
ISSN:1947-9247
Container-title:International Journal of Customer Relationship Marketing and Management
language:ng
Short-container-title:

Author:

Gazzaz Osman Bakur¹,Mohamed Hamza Saad²^ORCID

Affiliation:

1. Umm Al-Qura University, Saudi Arabia

2. Zayed University, UAE & Al-Minia University, Egypt

Abstract

The purpose of this study is to examine the effective use of interactive touchscreen technology by pilgrims and the Umrah performers during the Hajj and Umrah rituals. The study relied on a media survey methodology. A questionnaire was used as a tool to collect data. A total of 400 pilgrims and Umrah performers participated in the study. The study drew from the uses and gratifications approach. Results indicated that the bulk of pilgrims and the Umrah performers are active and heavy users on using the interactive touchscreen technology. Moreover, the findings confirmed that there is a strong correlation between the intensity of usage of touchscreen technology by pilgrims as well as Umrah performers and their demographic variables. More importantly, the findings revealed that touchscreen usage increased the spread of awareness, guidance, and information among pilgrims and Umrah performers about the Hajj and Umrah rituals.

Publisher

IGI Global

Subject

Information Systems and Management,Marketing,Information Systems,Business and International Management,Management Information Systems

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