Affiliation:
1. GLA University, Mathura, India
Abstract
The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.
Subject
Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications,Management Information Systems
Reference80 articles.
1. Investigate the customers’ behavioral intention to use mobile banking based on TPB, TAM and perceived risk (a case study in Meli Bank).;H. R. D.Abadi;International Journal of Academic Research in Business & Social Sciences,2012
2. Online Food Ordering System
3. Acceptance of mobile banking framework in Pakistan
4. From Intentions to Actions: A Theory of Planned Behavior
5. The theory of planned behavior
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献