Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana

Author:

Ibrahim Masud1ORCID,Hinson Robert Ebo2,Stephen Arthur3

Affiliation:

1. Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, Ghana

2. University of Ghana, Ghana & University of Kigali, Rwanda & Durban University of Technology, South Africa

3. Valley View University, Ghana

Abstract

In this paper, we examined consumers’ intention to adopt and use mobile payment method in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural Equation Modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude and perceived usefulness play active roles in consumers decision to adopt mobile payment method in Ghana. Also, perceived usefulness and perceived ease of use have a significant and positive influence on consumers’ attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to literature on mobile payment system from developing country context. The study proffered some recommendations.

Publisher

IGI Global

Subject

Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications,Management Information Systems

Reference65 articles.

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