Affiliation:
1. School of Management, Harbin Institute of Technology, Harbin, China
Abstract
This article investigates the impact of demographic factors on the adoption of e-government services. The Technology Acceptance Model (TAM) was used as the theoretical framework for the study. SPSS was used to analyze the data. The results indicate that gender was significant in moderating the positive impacts of both perceived usefulness and perceived ease of use on the willingness to use e-government services. Age and education, however, were not significant in moderating the impact of perceived usefulness and perceived ease of use on the adoption of e-government services. Also, age, gender, and education have no direct impact on PU. Education has a direct impact on PEOU but age and gender do not. This article further has demonstrated that a perceived usefulness and perceived ease of use of e-government services are positive predictors of the willingness of citizens to use e-government services. The implications of these findings are further discussed.
Subject
Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications,Management Information Systems
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