Intelligent E-Vendor Relationship Management for Enhancing Global B2C E-Commerce Ecosystems

Abstract

Recently, global e-commerce businesses have been blooming due to the convenience they offer, their product range, and the individualized products and services they offer. To maintain an entire ecosystem, effective platform-vendor relationships should be considered, through which e-commerce platforms can provide collaborative packages to vendors. E-vendor relationship management (eVRM) should then be developed to identify, attract, retain, and develop existing and new vendors so that groups of loyal vendors can be managed. However, eVRM in e-commerce is an area that has received less attention. This paper proposes an adaptive e-vendor relationship-management system (AVRMS) to provide decision-making support for the formulation of vendor management strategies. The contribution of this study is that it addresses the missing link of platform-vendor relationship management in global e-commerce environments, while integrating data-driven approaches and artificial intelligence techniques to generate a new synergy for the facilitation of eVRM.