Price Strategy, Market Orientation, and Business Performance in the Hotel Industry
Author:
Affiliation:
1. Instituto Politécnico de Castelo Branco, Portugal & NECE, Universidade da Beira Interior, Portugal
2. NECE, Universidade da Beira Interior, Portugal
3. Universidad de Extremadura, Spain
Abstract
Publisher
IGI Global
Subject
Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management
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