Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions

Author:

Rahman Arifur1,Ahmed Tanvir1,Daiyan Ali Imran2,Al Mamun Md. Abdullah3

Affiliation:

1. La Trobe University, Australia

2. University of Dhaka, Bangladesh

3. Islamic University of Technology, Bangladesh

Abstract

This study investigates the impact of intermediary and seller trust on consumers' repurchase intention and electronic word-of-mouth (e-WOM) intention. A total of 337 consumers with online-buying experience were surveyed using a self-administered questionnaire. For the research purpose, a model was developed and tested using the PLS-SEM technique. In this instance, trust in a competent intermediary is formed on perceived benevolence and integrity. The moderating roles of demographics and purchase frequency were tested using a multigroup analysis. The results strongly support the research model, indicating that: (1) trust in competent intermediaries has a significant influence on consumers’ repurchase and e-WOM intention; (2) trust in consumer electronics (CE) sellers has an influence on repurchase intention but not e-WOM intention; and (3) age, gender positively affect the trust transference process, while purchase frequency affects e-WOM intention. This research presents new theoretical and managerial implications for online electronics marketing.

Publisher

IGI Global

Subject

Marketing,Strategy and Management,Computer Networks and Communications,Computer Science Applications

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era;Sustainability;2024-06-17

2. Transnational Consumer Protection in E-Commerce;International Journal of Service Science, Management, Engineering, and Technology;2022-03-24

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