The UTAUT Model in the Adoption of E-Learning Technology

Author:

Qiu Jin1

Affiliation:

1. Guangdong University of Science and Technology, China

Abstract

To provide strategies for developing and optimising e-learning technology, this paper conducts research on the e-banking platform based on e-learning technology. Firstly, this paper points out the technical content of the electronic banking platform. Secondly, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, empirical analysis is conducted on the influencing factors of user willingness to use electronic banking platforms, including the introduction, construction, hypothesis formulation, selection of indicator variables, and questionnaire design. Finally, the results of empirical analysis are explored. The result shows that: (1) The Cronbach's α values of the sub-scales of the questionnaire designed are all greater than 0.7, and the load of different factors in each dimension of the scale is more significant than 0.5. (2) Perceived risk has the highest average among all influencing factors, with a value of 4.13. (3) AMOS (Analysis of Moment Structure) 21.0 was calculated using a standardized path coefficient similar to the model.

Publisher

IGI Global

Subject

Strategy and Management,Computer Science Applications,Human-Computer Interaction

Reference24 articles.

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Mobile Payment Innovations in Ambiguously Enforced Use Contexts;Journal of Electronic Commerce in Organizations;2024-08-23

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