Affiliation:
1. University of Cassino and Southern Lazio, Italy
Abstract
Dynamic capabilities are relevant in management and internationalisation strategies of companies and retailers. This paper aims to analyse retailers' dynamic capabilities to understand whether divergences emerge in the cases of international companies versus retailers operating in their own domestic market. Through the application of an analysis model, which adapts the Teece framework to the specific features of retail companies, the study investigates three clusters of dynamic capabilities and measures 22 indicators for two different types of retailers. Results highlight significant differences in the capability of sensing the external and internal environment of the enterprise and in the capability of transforming the value proposition of the company.
Cited by
1 articles.
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