E-Learning Perception and its Relationship with Demographic Variables

Abstract

The last decade is witness to a number of education centers offering e-learning courses. This paper explores students’ perceptions about e-learning as a potential medium for delivering business education. The sample comprises of students studying full-time business management course at IIM-A, a premiere management institute in India. An online survey comprising of close-ended questions was administered to a set of 240 students. In response, 154 complete and usable submissions were received. An analysis was carried out on to identify the e-learning awareness and degree of familiarity of the students with the various e-learning technologies and factor analysis was carried out on statements on perception to extract the underlying factors of perceptions. Subsequently, a chi-square analysis was carried out to determine the relationship between perception and various demographic variables like gender, age group, education, educational background and work experience. Further, a one way ANOVA is performed to examine whether the mean factor scores vary across demographic variables.