Affiliation:
1. Western Illinois University, USA
Abstract
In the E-commerce literature different types of Electronic Marketplace (EM) strategies have been articulated. EM strategies vary from public exchanges to private extranets and from auction sites to sites providing just information. This article builds on the earlier work of the authors in classifying the B2B e-marketplace strategies into five dominant strategies using two dimensions: relationship and product's level of value addition. In this chapter authors further extend the strategies to incorporate findings from recent research in terms of the B2B e-marketplace classifications and also on the individual strategies outlined earlier. We present illustrative examples that reflect recent developments in the B2B e-marketplace arena.