Fuzzy Multi-Criteria Decision Making Methods for E-Commerce Issues

Abstract

Nowadays, internet technologies make of people's life easier by providing a huge number of websites and web-based support systems to help users in their daily surfing and transactions through online services such as buying, selling, booking…. This luxury of having multiple options and offers has generated the need for more sophisticated systems to deal with multiple criteria decision making problems especially in case of fuzzy evaluation. In this chapter, the authors give an overview of the E-commerce field where they focus on one of its crucial recent problems, it is the ranking problem. After discussing some issues of this field, some of well known mathematical and bio-inspired methods, which have been developed to solve the problems related to fuzzy multi-criteria decision making will be presented and explained. In order to show some recent applications of the discussed methods, the authors present some case studies already published in the literature.