Actor-Network-Theory in Medical E-Communication

Author:

Bielenia-Grajewska Magdalena1

Affiliation:

1. University of Gdansk, Poland

Abstract

In this article, an attempt will be made to discuss how websites create and maintain the online identity of medical care providers. To discuss this issue in greater detail, the author has chosen Actor-Network-Theory since an ANT approach makes it possible to study the role of living and nonliving entities in shaping the online identity of healthcare suppliers and to concentrate on the networks and systems within e-healthcare as well as the flows and interrelations constituting it. The primary aim of this research is to show the communicative aspect of healthcare corporate websites by using the selected notions of ANT methodology and their potential implications for corporate identity creation and maintenance.

Publisher

IGI Global

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Online Identities and Social Networks in Organizational Settings;Encyclopedia of Social Network Analysis and Mining;2018

2. Online Identities and Social Networks in Organizational Settings;Encyclopedia of Social Network Analysis and Mining;2017-10-17

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