Use Cases and Application Purposes of Social Media in Healthcare

Abstract

This chapter presents the current state and outlines future directions in the possibilities of applying and exploiting social media in supporting healthcare processes. Starting from the abstracts of the Medicine 2.0 conference in 2012, the authors identify categories of application purposes for social media-based healthcare applications. The applications of social media tools and data are categorized into five groups: 1) supporting the treatment process, 2) for information gathering and prevention, 3) for networking and information exchange, 4) for knowledge management, and 5) for research and monitoring. Use of social media for information gathering and disease prevention is most prevalent. Existing applications mainly concentrate on supporting treatment of chronic and mental diseases. Technology is ready for supporting such applications. To go further in that direction, organizational and legal issues need to be addressed, including developing concepts for integrating with clinical information settings, establishing financing models, and ensuring security and trust.