Affiliation:
1. Villanova University, USA
2. Rutgers University, USA
Abstract
Given the prevalence of online pornography and the ease with which this content can be accessed using Internet search engines, it is important to understand different ways to measure online pornography seeking behaviors. Research that has used self-report data to analyze online pornography searches and behavior is discussed, and the limitations of this methodology are outlined. An alternative approach, which samples a portion of Google Web searches in order to determine how many searches for specific keywords have been conducted in a given time period, is then presented as a useful method for assessing this behavior. Using this method, the changes in pornographic keyword searches across the last eight years are discussed along with how pornographic searches change across a given week. Finally, research is presented in order to demonstrate how this methodology can be used to examine various psychological and social theories.
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