Twitter and Blogs in Social Movements

Abstract

The main propose of this study has been to analyze how Twitter and Blogs became important media to follow Ayotzinapa terror event. This study is based on a descriptive analysis of Twitter and blogs over the Internet, which has been the principal media to cover Ayotzinapa case. For this propose has been necessary a documental analysis of Ayotzinapa case and the use of social media analytic platforms. First, Socialmention was necessary to identify the main keywords related to Ayotzinapa word. Second, Topsy social media analytic platform allowed analysis of trends over Twitter. Last, Meltwater Icerocket analytic platform was used to determine blogging trends over Internet. Keywords analyzed were: Ayotzinapa, Iguala, and Guerrero. Results suggested blogging as an important media for spreading the news event Ayotzinapa. Meanwhile, Twitter has been an important media for turning Ayotzinapa terror incident in a media event where people have joined in activism and protest movements worldwide.