Retail Healthcare Market in India-Reference-Cited by-同舟云学术

Retail Healthcare Market in India

Published:2016 Issue: Volume: Page:358-380
ISSN:2327-350X
Container-title:Advances in Logistics, Operations, and Management Science
language:
Short-container-title:

Author:

Das Rupali¹

Affiliation:

1. NTRUHS, India

Abstract

The main objective of this paper is to explore the motivations and willingness of Indian consumers to accept and consult retail clinics if they are made available in India. A total of 218 participants, including those seeking treatment (Patients/ consumers) and those providing treatment (Doctors/ providers) were randomly sampled in the age group 18- 72 years. They provided with same questionnaire by mail. Response rate was 69% (141 of 218 questionnaires were completed). RESULTS: Majority of the participants were unaware of retail clinics. The young adults in the age group 18-36 yrs were most interested in using retail clinics. 13% of the participants would never visit retail clinics. The chapter concludes that the future of retail clinics in India will most likely be determined by their service and cost-effectiveness.

Publisher

IGI Global

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