Retaining and Exploring Digital Traces

Abstract

The present work rests and elaborates on the assumption that social technologies are increasingly turned into computer-mediated virtual settlements, thereby allowing the excavation of a variety of enacted cyber-phenomena such as ad hoc online ensembles, informal social networks and virtual communities, on the grounds of “digital” traces or remains. In this vein, the authors motivate and present a method for virtual excavations that is tightly coupled to a transformational technology such as knowledge visualization. The analytical and explanatory value of the method is assessed using two case studies addressing representative genres of social technologies, namely web sites augmented with social plug-ins and social networking services. Analysis reveals intrinsic aspects of “digital” traces and remains, the form they take in today’s social web and the means through which they can be excavated and transformed to useful information. It turns out that such virtual excavations, when organized and conducted carefully, can be of benefit to enterprises, service organizations and public sector institutions. In addition, their tight coupling with knowledge visualization eliminates extensive data analysis as much of this work can be done using the visualization. On the other hand, and depending on the size of digital trace data, the choice of visualizations and the underlying toolkit are of paramount importance.