Affiliation:
1. La Salle Universitat Ramon Llull, Spain
Abstract
This paper proposes an empirical approach to the visualization phase of architectural images, employing established concepts, methodologies, and measurement techniques found in media psychology and user-centered studies. The paper proposes a human-centered approach for conceptualizing visualization technologies and evaluating the quality concept of images to simulate a satisfactory architectural experience. The authors use psychophysiological measures to capture the affective component of image quality experience facilitated by different displays, including immersive and nonimmersive displays. These types of visualizations are important for empirically evaluating the experiential aspects of an architectural space and other types of images.