A New Frontier in the Satisfaction of the Cultural Tourist

Abstract

The world of cultural heritage is experiencing a fervent phase of promotion and enhancement of its assets, thanks to the innovative use of knowledge and information communication tools. Tourists do not need new products and new services for their satisfaction but demand new experiences. Thanks to ICT in the cultural sites and the diffusion of social media, mobile life, and Internet devices, the tourist can visit the same area feeling a new emotion and new experience. Given the increasing importance of the technologic innovation in cultural sector for a timely communication with the tourist, this chapter aims at measuring the tourist satisfaction towards the quality of the QR Code, while also providing important development strategies. The analysis is carried out through the administration of the SERVPERF questionnaire to 191 users aged between 18 and 40 years, asking them to express their level of satisfaction towards this service on the basis of a 7-points Likert scale. The tourism satisfaction for QR Codes is good but not uniform among the five dimensions.