The Cultural Product

Abstract

In this chapter, the authors approach the theme of the definition and classification of cultural products according to the major Italian and international authors dealing with the issue, knowing that culture, before being the core product of an enterprise, belongs to people. They argue for more theoretical discussion into the organizational and managerial dynamics of cultural product, drawing from the consideration that to date management research is neglecting cultural product as a serious object of investigation despite its economic, social, and political significance. Starting from the analysis of the main literature on “culture,” the authors show a new concept of cultural property: the integrated cultural product. Moreover, the analysis of cultural product, the distinctive characteristics and dynamics of cultural industries are made adopting a relational approach. As a result, the aim of this work is to define the unique dynamics of the integrated cultural product in a relational perspective.