Web Analytics-Reference-Cited by-同舟云学术

Web Analytics

Published:2016 Issue: Volume: Page:253-275
ISSN:2328-2762
Container-title:Advances in Web Technologies and Engineering
language:
Short-container-title:

Author:

Balusamy Balamurugan¹,Venkata Krishna P ¹,Sridhar Jayashree¹

Affiliation:

1. VIT University, India

Abstract

Over the decades, people are using internet for interconnecting distances across the universe which acts as an information hub. Internet changed the face of business, communication, etc. Consumers are overloaded with the abundance of websites and information offered. This creates a need to foster the quality of websites. Nowadays website designing trends has been evolved with numerous characteristics. This involves design simplicity, performance, improved bandwidth rate, content is designed first and device agnostic where interoperability and portability comes into action. Web analytics is a measure that can be utilized to optimize web usage and to improve the quality of websites. It is used to improve the effectiveness of the website and for optimizing web usage to an extent. This chapter deals with how website quality can be improved using web analytics. The quality of website is evaluated using web analytics with respect to the website metrics that matters.

Publisher

IGI Global

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