Affiliation:
1. University of Reading, UK
Abstract
Since the 1960s, social scientists have explored the ethics of conducting research. However, there is little guidance in conducting ethical research in the more conservative societies of the Middle East. The rapid progress of technology has meant that these societies have been become increasingly networked, even the most restrictive ones, with a growing use of mobile devices. The purpose of the chapter is to describe the reflection on the research conducted on mobile consumption practices of female Saudi youth. The conduct of the research is based on both the researcher's formal training and also, intuitively negotiated, in practice, as she navigated this particularly sensitive context. The influence of the interplay between culture and gender emerges as the researcher reflects on the research conducted. The consideration of the ethics of the research continues post research completion.
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