Marketing Online Education

Author:

Simpson Ormond1

Affiliation:

1. University of London, UK

Abstract

This chapter will examine these factors in turn and will maintain that there are serious issues in all of them that need careful unpacking before marketing takes place.

Publisher

IGI Global

Reference14 articles.

1. Hansson, H., & Johanssen, E. (2005). Fake online universities and fake degrees – international and Swedish trends. Proceedings of the Annual Conference of the European Distance and E-learning Network – Lifelong E-learning 2005’, Helsinki

2. HEFCE (Higher Education Funding Council of England). (2001). The wider benefits of higher education. Retrieved on 20 February, 2010, from http://www.hefce.ac.uk/pubs/hefce/2001/01_46.htm

3. HEFCE (Higher Education Funding Council of England). (2009). Part-time first degree study: Entry and completion. Retrieved on 20 February, 2010, from http://www.hefce.ac.uk/pubs/hefce/2009/09_18/09_18.pdf

4. Hulsmann, T. (2000). Costs of open learning: A handbook. Oldenburg, Denmark: Verlag, Bibliotheks und Informations system der Carl von Ossietsky Universitat.

5. LSE (London School of Economics). (2006). The depression report: A new deal for depression and anxiety disorders. Retrieved on20February, 2010, fromhttp://cep.lse.ac.uk/textonly/research/mentalhealth/DEPRESSION_REPORT_LAYARD.pdf

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