Technoself-Presentation on Social Networks

Abstract

This chapter examines social networking sites from a sociological and discursive perspective in order to highlight how users engage with them in the construction of their identities. In order to do so it focuses on the different strategies users of Facebook take advantage of in order both to construct their gender identity and control the way they self-represent. The results shed light on the range of identity claims both men and women tend to make in a non-anonymous online setting. In addition, this study aims to increase understanding of identity construction in the online environment in general and gender identity construction in particular.