Presidential Rhetoric and News Rhetoric

Author:

Du Ying Roselyn1

Affiliation:

1. Hong Kong Baptist University, Hong Kong

Abstract

This study examines the role of U.S. presidents as a news source in the media agenda shaping process. DICTION text-analysis software was used to analyze transcripts of U.S. presidents’ state of the union addresses and related news coverage from 1981 to 2007. DICTION software calculated scores for five major dimensions of content in the addresses and related news stories. Results revealed that the addresses and related news coverage contained dissimilar rhetoric, suggesting that, overall, the presidents had little influence on independent media outlets in that regard.

Publisher

IGI Global

Reference15 articles.

1. The State of the Union Address and the Press Agenda

2. Redeveloping DICTION: Theoretical considerations;R. P.Hart;Theory, method, and practice in computer content analysis,2001

3. Johnson, T. J., Wanta, W., & Boudreau, T. (1999). Confessions from drug hype junkies: A comparison of media priming effects on general and issue-specific evaluations of George Bush during his war on drugs. Paper presented at the annual convention of the Midwest Association for Public Opinion Research. Chicago, IL.

4. Drug Peddlers: How Four Presidents Attempted to Influence Media and Public Concern on the Drug Issue

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