Affiliation:
1. University of Athens, Greece
Abstract
The globally observed recession of mobile services market has pushed mobile network operators into looking for opportunities to provide value added services on top of their high cost infrastructures. Recent advances in mobile positioning technologies enable services that make use of the mobile user location information, offering intuitive, attractive applications to the potential customer. Mobile tourism services are among the primary options to be considered by service providers for this new market. This chapter presents the key concepts, capabilities, and considerations of infrastructures and applications targeted to the mobile tourist, covering data and content delivery, positioning, systems’ interactions, platforms, protocols, security, and privacy as well as business modelling aspects.
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