Affiliation:
1. Suan Sunandha Rajabhat University, Thailand
Abstract
This chapter reveals the roles of international entrepreneurship and organizational innovation in SMEs, thus describing the concepts of international entrepreneurship and organizational innovation; the importance of entrepreneurial marketing in SMEs; the significance of internationalization in SMEs; the significance of Information Technology (IT) in SMEs; and the significance of international entrepreneurship and organizational innovation in market performance. The implementation of international entrepreneurship and organizational innovation is essential for SMEs that seek to serve suppliers and customers, increase market performance, reinforce competitiveness, and achieve stable success in SMEs. Therefore, it is necessary for SMEs to examine their international entrepreneurship and organizational innovation applications, establish a strategic plan, and immediately respond to the international entrepreneurship and organizational innovation needs of customers in SMEs. Applying the international entrepreneurship and organizational innovation in SMEs will greatly improve market performance and gain sustainable competitive advantage in modern business.
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