Cultural Management for Multinational Enterprises

Author:

Zuber Christian1,Pfohl Hans-Christian1

Affiliation:

1. Technische Universität Darmstadt, Germany

Abstract

Due to the dynamics in international business, it has become increasingly complex for the Multinational Enterprise (MNE) to find a balance between worldwide standardisation of operational processes and the usage of local advantages. The foreign subsidiary's managers and employees are stuck in the middle of environmental requirements, defined by the parent company on the one hand and the local social environment on the other hand. To ensure organizational efficiency in foreign subsidiaries, the rising conflict between corporate and country cultural characteristics can be solved through active cultural management. This chapter describes fundamentals of culture on corporate and country level and deduces a framework for cultural management. Furthermore, strategies are presented to close the gap between a subsidiary's external requirements and the internal implementation.

Publisher

IGI Global

Reference156 articles.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Exploring the Role of Organizational Culture in Modern Organizations;Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders;2017

2. Exploring the Role of Organizational Culture in Modern Organizations;Organizational Culture and Behavior

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