Affiliation:
1. Department of IT management, Isfahan(Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2. Department of Geography and Urban Planning, Isfahan(Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
3. Department of Computer, Yazd Branch, Technical and Vocational University, Yazd, Iran
Abstract
RFID is one of the modern technologies that many industries have benefited from it, and there are many opportunities in the tourism industry to benefit from it. Although there are many potential opportunities, no survey has been done on factors influencing this technology acceptance in tourism industry. So despite the lack of theories, the present article is aimed to evaluate factors influencing RFID acceptance in tourism businesses, focusing on the population of executive operating in Yazd tourism sector and using Davis technology Acceptance model (TAM) as well as Tornatzkey and Flisher's technology – organization – environment model (TOE) and using equation modeling techniques. Then, using hierarchical analysis approach, this article specifies the priority of identified factors influencing decision making of this technology acceptance. According to the results, senior management support and technical knowledge from organizational dimensions, compatibility, usefulness, ease of use, security risks and lack of standards from technological dimension, external pressure from environmental dimensions and costs from an economic dimension are factors influencing RFID technology acceptance in tourism industry. Economical dimension, among the others, is the most important, and after that organizational, environmental and technological dimension respecting an important.
Subject
Information Systems and Management,Management Science and Operations Research,Strategy and Management,Information Systems,Management Information Systems
Reference49 articles.
1. Ali, F. (2011). Barriers and Critical Success Factors in Adoption of RFID in Healthcare Sector Case Studies of Iranian Hospitals [Master Thesis]. Master of Science in Information Security, Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Lulea Technology University.
2. Alsukkar, A. (2005). The application of information system in the jordanian banking sector: A study of the acceptance of the internet [PHD thesis]. New South Wales, Australia, University of Wollongong.
3. Aluri, A., & Palakurthi, R. (2011). The influence of demographic factors on consumer attitudes and intentions to use RFID technologies in the US hotel industry. Journal of Hospitality and Tourism Technology, 2(3), 188 – 203.
4. Azhdari, A. (2010). Role of management in tourism industry. Received from http://athir.blogfa.com/post-2848.aspx
5. Bhattacharya, M. (2015). A conceptual framework of RFID adoption in retail using Rogers stage model. Business Process Management Journal, 21(3), 517-540.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献