Affiliation:
1. Baranas Hindu University, India
Abstract
Multi agent system (MAS) model has been extensively used in the different tasks of E-Commerce such as customer relation management (CRM), negotiation and brokering. The objective of this paper is to evaluate a seller agent’s various cognitive parameters like capability, trust, and desire. After selecting a best seller agent from ordering queue, it applies negotiation strategies to find the most profitable proposal for both buyer and seller. This mechanism belongs to a semi cooperative negotiation type, and selecting a seller and buyer agent pair using mental and cognitive parameters. This work provides a logical cognitive model, logical negotiation model between buyer agent and selected seller agent.
Reference38 articles.
1. Abdul-Rahman, A., & Hailes, S. (2000). Supporting trust in virtual communities. In Proceedings of the 33rd Annual Hawaii International Conference on Systems Sciences, Maui, HI (pp. 1-9).
2. Bell, J. (1995). Changing attitudes in intelligent agents. In Proceedings of the Workshop on Agent Theories, Architecture and Languages (pp. 40-50).
3. What is intention?;M. E.Bratman;Intentions in communication,1990
4. Brazier, F., Dunin-Keplicz, B., Treur, J., & Verbrugge, R. (1997). Beliefs, Intentions and DESIRE. Retrieved from http://ksi.cpsc.ucalgary.ca/KAW/KAW96/brazier/default.html
5. Reputation Formalization for an Information-Sharing Multi-Agent System