E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam

Author:

Almunawar Mohammad Nabil1ORCID,Auzzali Anizzah1,Oseli Nur‘Amalina Haji1,Ariff Wan Zaleha Ariff Md Zain1

Affiliation:

1. Universiti Brunei Darussalam, Brunei

Abstract

The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products or services online. The advancement of the Internet and e-commerce has brought many benefits to the firms especially the MSMEs as it could help to reduce cost, enhance the firm's relationship with their customers and/or suppliers and increase business opportunities. To stay competitive, MSMEs must be aware of the potential benefits that e-commerce could bring. Moreover, before the firms have decided to adopt e-commerce, there are several factors that they should consider. This study aims to find out the factors that could affect the MSMEs' decision to adopt e-commerce by applying the technology-organizational-environmental (TOE) framework.

Publisher

IGI Global

Subject

Computer Science Applications,Management Information Systems

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The Influence of Technological Factors on Adoption E-Commerce in SME: The Role of Trust;Journal of Global Information Technology Management;2024-04-02

2. Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs;Journal of Electronic Commerce in Organizations;2023-11-08

3. The influence of eCommerce providers in promoting eCommerce;Business Digitalization;2023-08-14

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