The Importance Role E-Collaboration Capability and Information System Maturity on Knowledge Sharing and SMEs Marketing Performance

Author:

Ardyan Elia1ORCID,Nurtantiono Andri1,Istiyanto Budi1,Retnawati Berta Bekti2

Affiliation:

1. Sekolah Tinggi Ilmu Ekonomi Surakarta, Central Java, Indonesia

2. Soegijapranata Catholic University, Central Java, Indonesia

Abstract

This article discusses the effect of e-collaboration capability and information system maturity on knowledge sharing and SMEs marketing performance. This study was conducted at SMEs in Central Java which had used information system and technology in collaborating with partners and customers. There were 160 respondents in this research who were the owners or managers of SMEs in Central Java, Indonesia. This research used structural equation modeling analysis. AMOS version 21 was used to process the data. The result of this research showed that all proposed hypotheses were accepted. First, e-collaboration capability has positively and significantly influenced knowledge sharing. Second, knowledge sharing has positively and significantly influenced SME marketing performance. Third, e-collaboration capability has positively and significantly influenced SME marketing performance. Fourth, information system maturity has positively and significantly influenced knowledge sharing. Fifth, information system maturity has positively and significantly influenced SME marketing performance.

Publisher

IGI Global

Subject

Computer Networks and Communications,Computer Science Applications

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Data Analysis of E-Commerce Precision Marketing System Based on Artificial Intelligence Algorithm;2023 International Conference on Distributed Computing and Electrical Circuits and Electronics (ICDCECE);2023-04-29

2. Knowledge strategies and digital technologies maturity: effects on small business performance;Entrepreneurship & Regional Development;2022-12-22

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