Navigating the Digital World

Author:

Guenier Amily1,Min Ge2

Affiliation:

1. Lancaster University, UK

2. University of Chester, UK

Abstract

This study explores a multimodal approach to teaching contemporary Chinese culture to foster university students' intercultural awareness and intercultural communication competence via a third space. Two universities in the UK took part in the study where the course contents moved from static notions of culture-as-fact in terms of national traditions to digital presentation of and live discussion about contemporary China. The pedagogy includes discussing Chinese celebrities' digital videos and films on digital platforms, and students' digital presentations in multimodal modes. Findings from students' comments in the module evaluations, students' reflective essays, and lecturers' observations prove the viability of this approach, and the data analyzed via themes address the function of the third space, the application of multimodality, and approaches to intercultural awareness and intercultural communication competence. The paper suggests that multimodality can be an effective approach to advancing theory and practice in future contemporary culture teaching.

Publisher

IGI Global

Subject

Computer Science Applications,Computer Vision and Pattern Recognition,Linguistics and Language,Education

Reference41 articles.

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3. Outsourced: Using a Comedy Film to Teach Intercultural Communication

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5. Campbell-Cree, A. (2017). Which foreign languages will be most important for the UK post-Brexit. British Councilhttps://www.britishcouncil.org/research-policy-insight/insight-articles/which-foreign-language

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