Exploring the Factors to Green IT Adoption of SMEs in the Philippines

Abstract

Green IT adoption is a sustainable use of computing resources to address the growing environmental challenges resulted from business activities. Drawing from this need, this article aims to examine the influential factors that affect Green IT adoption in SMEs. This article is an initial attempt to understand the Green IT adoption experience of SMEs in the Philippines. A framework is created encompassing the interactions of factors that facilitate the successful Green IT adoption of SMEs in developing countries. The framework was then analyzed with data from multiple case studies of Philippine SMEs. The results suggest that individual attitude, IT infrastructure, managerial support, availability of budget, and government support have significantly facilitated Green IT adoption in SMEs. The results of this article will assist business owners, policymakers, and industry associations to further Green IT adoption by SMEs in the Philippines. Practical and research implications are presented.