Antecedents of Online Game Dependency-Reference-Cited by-同舟云学术

Antecedents of Online Game Dependency

Published:2012 Issue: Volume: Page:176-208
ISSN:
Container-title:Cross-Disciplinary Models and Applications of Database Management
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Author:

Chen Kaunchin¹,Chen Jengchung V.²,Ross William H.³

Affiliation:

1. Western Michigan University, USA

2. National Cheng Kung University, Taiwan

3. University of Wisconsin, La Crosse, USA

Abstract

Massively Multiplayer Online Game (MMOG) dependency has been widely studied but research results suggest inconclusive antecedent causes. This study proposes and empirically tests three predictive models of MMOG dependency using a survey of online gaming participants. It finds multimedia realism for social interaction serves as an original antecedent factor affecting other mediating factors to cause MMOG dependency. These mediating factors derive from Uses and Gratifications theory and include: (1) participation in a virtual community, (2) diversion from everyday life, and (3) a pleasant aesthetic experience. Of these, participation in a virtual community has a strong positive relationship with MMOG dependency, and aesthetics has a modest negative relationship. Moderator analyses suggest neither gender nor “frequency of game playing” are significant but experience playing online games is a significant moderating factor of MMOG dependency.

Publisher

IGI Global

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