Research on Movie Box Office Prediction Model With Conjoint Analysis-Reference-Cited by-同舟云学术

Research on Movie Box Office Prediction Model With Conjoint Analysis

Published:2019-07 Issue:3 Volume:12 Page:72-84
ISSN:1935-5726
Container-title:International Journal of Information Systems and Supply Chain Management
language:en
Short-container-title:

Author:

Lu Wei¹,Xing Ruben²

Affiliation:

1. Communication University of China, Beijing, China

2. Montclair State University, Montclair, USA

Abstract

Based on the Chinese film market, considering the influence factors of the movie box office (MBO) from multiple dimensions, and using the conjoint-analysis method with a questionnaire survey and an expert interview to determine the main index system affecting MBO, this article then establishes a MBO forecast model through the neural network BRP method. In combination with the actual data of the film market along with the empirical analysis and verification this article provides valuable investment reference for film risk control and movie investment decisions.

Publisher

IGI Global

Subject

Information Systems,Management Information Systems

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