Researchers have found that student engagement has an impact on student learning, retention, motivation, and persistence in higher education. However, faculty often experience challenges in maintaining high levels of student engagement in their classes. Data collected in class during activities, through learner generated reports, and at various points in students' academic careers can provide valuable insight into student engagement. This datum can be used to enhance instructional approaches and curricula to improve student academic gains and interest. Further, universities can use student engagement data to better support vulnerable student populations and improve institutional effectiveness. Because student engagement can have a profound effect on student engagement, this literature review highlights how universities can collect and analyze data to provide targeted instructional practices to augment student performance.