Digital Social Networking Use Effect on Individual Job Performance-Reference-Cited by-同舟云学术

Digital Social Networking Use Effect on Individual Job Performance

Published:2021 Issue: Volume: Page:29-48
ISSN:2328-1405
Container-title:Advances in Social Networking and Online Communities
language:
Short-container-title:

Author:

Ben Zouitina Marwa Mallouli¹,Hachicha Zouhour Smaoui²

Affiliation:

1. Faculty of Economics and Management of Sfax, Tunisia & PRISME Laboratory, Tunisia

2. PRISME Laboratory, Faculty of Economics and Management of Sfax, Tunisia

Abstract

This chapter aims to explore the impact of social networking sites (SNS) usage on individual work performance (IP). A literature review revealed contrasting results. A multiple-case study on 15 employees from eight Tunisian firms has been conducted to highlight the SNS effects on IP in the specific context of democratic transition. Data have been collected by semi-structured interviews and coded using the Nvivo 10 software. The analysis shows that, depending on the level of SNS usage, three types of effect are identified on IP at work: positive, negative, or null. This result invites researcher to consider the usage intensity when analyzing SNS effects on IP. Understanding the different types of SNS usage by actors and their effects on IP could help managers to take appropriate decisions to take profit from this usage. This research suggests also that organizational policy moderates the relationship between SNS usage and IP.

Publisher

IGI Global

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