Affiliation:
1. University of Madeira, Portugal
Abstract
The underperformance of an international company was based on the following major problems: the information technology and the inventory management system used in the group (several distinct channels that did not interact with each other) and the company's external environment (devaluation of the Russian ruble and decrease in purchasing power). To approach these issues, the chapter presents solutions to implement a new retail system, a redesign of the technology system used by the company, and some recommendations on external factors. Recently, the company has focused on a closer relationship with consumers, making available several services that simplifies the whole process of buying a product.